WealthEngine Releases New White Paper on Measuring Return on Investment in Fundraising
Tuesday, June 1st, 2010WealthEngine is pleased to announce the release of our newest research paper “Measuring Fundraising Return on Investment
and the Impact of Prospect Research”.
Measuring return on investment can help nonprofit organizations justify their prospect research and development budgets and perhaps, even more importantly, can provide important benchmarks for understanding the overall cost of raising money. This new paper provides a reference guide in applying a quantitative lens to nonprofit organizations’ fundraising operations.
Download your free copy of this whitepaper here:
http://www.wealthengine.com/pub/whitepaper_ROI_request.jsp
We’d be interested in hearing your thoughts about measuring return on investment in fundraising and prospect research.