WealthEngine has teamed up with fundraising consulting firm, Bentz Whaley Flessner, to provide the market’s most comprehensive and effective analysis of giving capacity and propensity.

Bentz Whaley Flessner’s analytics division, DonorCast, founded by Joshua Birkholz, principal of Bentz Whaley Flessner and author of Fundraising Analytics, specializes in custom-engineered analytics and data mining training that provide nonprofit organizations with important insights into the giving patterns among their own donors across a spectrum of fundraising programs. DonorCast uses predictive modeling and statistical analysis to increase the sophistication of fundraising programs and to point their efforts to the greatest opportunities for success.

“We have proven to be a solid combination as our clients already respect the tremendous value WealthEngine and Bentz Whaley Flessner deliver within our own respective disciplines of prospect research and modeling,” said Tony Glowacki, chief executive officer of WealthEngine. “In fact, working together, we recently won engagements at two major universities in the Midwest. By formalizing our partnership going forward, institutions can benefit from our integrated approach to wealth identification, prospect segmentation and predictive modeling.”

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