Presenting WealthEngine Data to the Board
Share This PostI am amazed and a bit overwhelmed by the information provided by our WealthEngine screening. When presenting the data regarding the best prospects to key members of our Board - say the top 100 or so prospects - what kinds of reports have you run, or would you suggest running? This is our very first meeting, and I want to be sure I get it “right.” Thanks!
August 26th, 2008 at 8:33 pm
Thank you for your post. There are a number of reports that can help you convey your results to your Board. I would start by filtering your database on the top 100 prospects using the P2G score that WealthEngine provides and maybe also include additional criteria such as RFM score and/or estimated giving capacity.
Once you have your top 100 prospects, you can mark these as your Most Promising Prospects (MPP) through the Utilities menu. This will allow you to quickly reference this list of 100 on a regular basis.
The reports you can run on this short list of prospects are many and varied and should be tailored to meet your organization’s needs. I would start by filtering your database on your top 100 (MPPs) and running a Filtered Stats Report. This report provides an overview of your top prospects including matched sources, giving capacity overview, and more. It’s a quick one-page report that contains quite a bit of useful information.
Another report I would suggest running on this top 100 would be the Rating Overview report. Make sure you click the “Reports” button and select the option “Show Only Those I Selected on the Main Form” to ensure you run the report on the filtered data rather than your entire file. Select Rating Overview report from this list. This report includes the name of the prospect and their giving capacity, P2G score, RFM score, Planned Giving scores, and Influence and Inclination scores.
Other reports that may be of interest are the Inner Circle report if you included an Inner Circle when submitting your screening file. This report outlines the corporate and philanthropic ties that were identified during the screening process. You could even run a report on each of your board members (if they were screened) to see if they would be willing to reach out to some of the new prospects identified.
The sky is the limit. I hope these reports provide you a quick-start to reviewing your data. If you have any additional questions - please don’t hesitate to contact our Client Service team to discuss in more detail!
Sincerely,
Caroline Oblack
WealthEngine Client Service
301-215-5980, option 3
August 27th, 2008 at 9:36 pm
Great question and great response! I often suggest to clients that they look at two different TOP 100 lists. The top 100 with giving history - or internal ratings - are ones that you may already know about. Those without giving history (or internal ratings) are ones that may be new to you and your board. Sharing some of each from the results of your screening helps increase confidence that the screening has both enhanced your knowledge of prospects known to you, and identified some diamonds in the rough!
Sally Boucher
WealthEngine Client Service